Focus Areas

Watch Michael's Latest Workshop

Presentations

Case Examples

Founders and the hired CEO
Teaming to win featuring Don Bulens
Business Models - Case - Dries, Drupal
Open Source and CoCreation as game changers
Business Models - Case - Google - Disruptor
Google Apps vs Microsoft Office, Android vs iOS
GTM: Segmentation, MVS, Targeting
Minimum Viable Segment & Demandware case example
GTM: Distribution Channels
Unidesk case example on how to create multipliers in your GTM
Company Formation - Culture - Acquisition
Symantec acquiring Peter Norton Computing
GTM: Guerilla Marketing from pre-launch onward
Unidesk case example - measuring everything

Articles

How Amazon Turned A Problem Into A $bn Opportunity
Problem Solving, featuring Andy Jassy, SVP, Amazon Web Services
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