Focus Areas

Watch Michael's Latest Workshop

Presentations

Startup Secrets: Going to Market
An overall strategic and tactical framework for your GTM
Personas in Practice at Brightcove
Jeff Whatcott shares his startup secrets
Personas in Practice at Brightcove
Jeff Whatcott shares his startup secrets

Case Examples

Go To Market – Case – Apperian
Rebranding a Startup after a Pivot: Case Study with Apperian
Personas in Practice at Brightcove
Jeff Whatcott shares his startup secrets
Personas in Practice at Brightcove
Jeff Whatcott shares his startup secrets
Going To Market – Case – Personas in Practice
Guest post by Jeff Whatcott, Chief Marketing Officer at Brightcove
GTM: Segmentation, MVS, Targeting
Minimum Viable Segment & Demandware case example
GTM: Distribution Channels
Unidesk case example on how to create multipliers in your GTM
GTM: Guerilla Marketing from pre-launch onward
Unidesk case example - measuring everything
GTM: Outbound Marketing
When Outbound marketing makes sense

Articles

How Small Companies Can Get Big, Fast
Forbes, April 10, 2014, Michael J. Skok
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