Game Changing Business Models
In my estimation, a disruptive business model is at least as important as discontinuous innovation. In fact it's one of the 3Ds we talk about when building a compelling value proposition - linked here.
However in tech, it’s not uncommon for entrepreneurs to become so mono-focused on the novelty of product innovation that they forget to innovate equally around their business model. How can you change the game and rewrite the rules on potential competitors with a truly disruptive business model? Below you will find some frameworks and case examples to begin to think through your opportunity. To highlight just a few...
- Dries Buytaert, founder of Drupal, the largest open source project on the planet shares his insights here, on how to use Co-Creation and Community as competitive advantage.
- Don Dodge shares Google's disruptive advertising business model and how it was used to compete with Microsoft's Office near monopoly, as well as how it's being used in the current battle for Mobile supremacy. Find it here.
- Chuck Kane helps share the Demandware business model for shared success here.
- And for those non-profit minded among you, you can find a great case study on DFA - Diagnostics For All here.
Finally I often get asked how to build value into your business and the business model certainly plays a part in that, so together with Goldman Sachs, we put together some materials to begin to answer that question here.
If you would like to share your business model innovation, please leave your thoughts in the comments below.