In this unit you'll learn all about formulating your culture, and communicating your vision and mission so you can hire consistently great people as well as attract strongly aligned customers and investors. You'll also see how culture, vision, and mission can help you keep everyone in sync so that collectively all your stakeholders can help accelerate your execution.
Before you dive in, let me offer the following observation. Many entrepreneurs choose to go straight to working on their breakthrough - whatever that may be. While that may prove a great starting point, in the end there's no substitute for the foundational elements of an enduring business such as culture. While there is no shortcut to building a great culture, if thought about early, it's a lot about who you are as a founder and what values, ethics you live by and what standards you practice every day in building your startup.
Vision and mission are a little more obvious than culture. Even so, being truly compelling about how you'll take your initial value proposition and define a compelling vision for how you will serve a market years into the future with a meaningful mission is not easy. It's a balancing act when, to start with, it will be a challenge to prove you even have something that works right here and now! Finally, every startup I know struggles with hiring the best talent. Best is a relative term. It starts with who will FIT your culture - what I call CQ.
All this is covered in this unit and brought to life with case examples from great companies like Acquia. Here are the key resources for Company Formation: