Building a Compelling Value Proposition

In Part 1 of my Harvard iLab lecture series, Startup Secrets: An insiders guide to unfair competitive advantage, I layout one of the first stages of creating a company: defining the value proposition. See the Slides and Video below.

I also recently summarized some of my thinking on this in a VentureBeat article discussing some of the key points to consider. This includes defining the problem to be solved, offering a solution that can be easily adopted, and some of the questions that entrepreneurs need to consider in order to entice customers. The article can be read here:

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